Deadpool 2016- Tim Miller

The target audience for Deadpool is 18-25 year old, this target audience was reached through typical methods such as adverts in cinema, on radio and the television, they were also reached through movie posters and on social media, despite these typical methods the marketing was extremely clever. One way in which the campaign stood out is the use of Deadpool himself. They used holidays such as valentines day to advertise as well. Deadpool is very sarcastic and this kind of humour stands out to young adults

20th century fox distributed the film. The fact that they had an advert on at the Superbowl and did a 12 days of Christmas campaign shows that a lot of money was put into the marketing for Deadpool. This would have an effect on the marketing strategies as they were more extravagant and cleverly thought out due to the budget. A high budget gives the marketing team a wider variety to advertise and entice the audience with.

In a way, the marketing campaign for Deadpool can fall into the hypodermic needle theory. The audience were informed about the film way before it was released in cinema, this kept the film fresh in their mind until they saw it. They were reminded about it during holidays such as valentines day and Christmas. This is an example of the hypodermic needle theory as the audience were constantly informed about it in all aspects of their life; on TV, on the radio, posters and social media sites such as Instagram.