Deadpool 2016- Tim Miller

The target audience for Deadpool is 18-25 year old, this target audience was reached through typical methods such as adverts in cinema, on radio and the television, they were also reached through movie posters and on social media, despite these typical methods the marketing was extremely clever. One way in which the campaign stood out is the use of Deadpool himself. They used holidays such as valentines day to advertise as well. Deadpool is very sarcastic and this kind of humour stands out to young adults

20th century fox distributed the film. The fact that they had an advert on at the Superbowl and did a 12 days of Christmas campaign shows that a lot of money was put into the marketing for Deadpool. This would have an effect on the marketing strategies as they were more extravagant and cleverly thought out due to the budget. A high budget gives the marketing team a wider variety to advertise and entice the audience with.

In a way, the marketing campaign for Deadpool can fall into the hypodermic needle theory. The audience were informed about the film way before it was released in cinema, this kept the film fresh in their mind until they saw it. They were reminded about it during holidays such as valentines day and Christmas. This is an example of the hypodermic needle theory as the audience were constantly informed about it in all aspects of their life; on TV, on the radio, posters and social media sites such as Instagram.

Jackie Brown 1997- Quentin Tarantino

Tarantino centres the film around the protagonist, Jackie Brown, during her struggles with Ordell. She stands out from Ordell's other girls that he keeps in separate locations around America in order to help him carry out deals. The effect of focusing on Jackie Brown is effective as it makes her story and personality stand out from the rest of the other girls. It compliments her strong personality as she is the only person who can stand up to Ordell.

Tarantino uses her looks and strong personality to portray Jackie as Ordell's weakness. The relationship between them has a kind of tension that connotes that they had a past together. Jackie getting caught by the police is a turning point where she realises that Ordell only cares for himself. The rest of the film is almost as if she is avenging other people that worked with Ordell and ended badly. We can see a scene in which Ordell murderess one of his workers. This scene is extremely powerful and steps away from Tarantino's over the top gore. In this scene, we are watching the car at a wide shot, the black car at night time is extremely ominous and creates tension. We do not see anyone's reactions, the audience are left to feel and interpret their reactions through the tension of the scene. When the audience hears the gun shot from Ordell, the audience is left surprised and the quiet noises, such as the car driving away, the audience are left surprised and are the only reaction made from the actions in the film.

Melanie is extremely oppressed. Despite her not being married to Ordell and there is no obvious arguments, it is clear to see through her situation of living that she is trapped and chained to Ordell. She rarely leaves the house and when she does, she is murdered. Where she lives is a representation of what little she can do is capable of in her life because of her ties to Ordell. It is represented through the size of the flat and the little variety of shots of the flat. This could be a connotation of the oppression of women in a marriage as Melanie is orientated around Ordell and her home.

I, Daniel Blake 2016- Ken Loach

I, Daniel Blake and many other of Ken Loach's films are almost a statement against the UK government and how it affects a variety of people. The use of un stereotypical characters and emotional plots allows Loach to reach out to his audience and show them the effects that poverty can have on people.

The protagonist, Daniel Blake, would not typically strike the audience as one they can empathise with, or even feel sorry for. Despite this, his struggles throughout the film effectively touch the audience and provoke the audience into thinking about the large population of the UK going through the same struggles as him. At the start of the film, we can hear Daniel Blake getting his assessment which decides if he can have benefits or not but we cannot see anything. The use of the black screen with diegetic sound is effective in creating tension. The audience can’t see what is happening, mirroring Daniel’s feelings of not knowing what the outcome of his medical will be. Another way in which this is effective is that the audience’s thoughts are instantly provoked. Loach uses his films to portray his discontent with UK politics and to also question the system. The black screen is almost like a blank canvas giving the audience an opportunity to begin to draw their own view on the system.

Despite following Daniel Blake. We also follow the misfortunes of the character Katie, a single mum with two children; Dylan and Daisy. Loaches two main characters allows him to further portray what issues he believes is wrong with UK politics. Daniel represents the issues behind the benefits system from a man who is incapable of working and the benefits system from a family's point of view. Katie’s genuine efforts show a hidden side of families on benefits. It is very typical to see documentaries or news articles and it can portray these families, especially the parents, as lazy and that they abuse the benefit system. Katie puts herself in harm's way to look after her children and keep them safe. The scene in the food bank shows how far she would go for her children. Loach hints at the audience in previous scenes that she has not been eating, but the scene in the food bank shows her breakdown. The fact that she is so desperate for food she steals a can of beans and begins to eat them in front of people is extremely powerful.

Her breakdown can also be seen as her opening up to Daniel. She is portrayed as a proud mother and a strong mother, who is almost embarrassed to show weakness.The relationship between Daniel and Katie is a safe haven for eachother. It gives Daniel the opportunity to keep himself busy.

In the final scene, Katie reads out Daniel’s appeal speech for benefits. This scene is incredibly moving and is effective in presenting Loach’s feelings towards the benefits system. The final scene ties up the whole film in one message. Loach balances the hurt of Daniels death and the issues he had to face in one scene.